Facilitators | Canadian Cancer Society: Helena Sonea - Director of Advocacy, Stephen Piazza - Director of Advocacy, Max Rosenberg - Director, Digital Engagement & Content Development Helena Sonea, Director of Advocacy, Canadian Cancer Society Stephen Piazza Director of Advocacy, Canadian Cancer Society Max Rosenberg Director, Digital Engagement & Content Development, Canadian Cancer SocietyMax is dedicated to developing authentic, impact-focused video and social content that showcases how CCS is leading the way to a future without cancer. A content creator at heart, Max has spent the last decade+ developing content across various industries and audiences including not-for-profit, sports, media publishing, entertainment, travel, and e-commerce. When not at work you can find him at the rink coaching his daughters hockey team or in the crease himself.I hope to provide some deeper understanding of how to create compelling content by platform with the goals of fostering an engaged, collaborative audience. We will focus on the value of authentic content, engagement strategies with the ultimate goals of gaining desired social and digital influence.October | Strengthening Networking and Building Global LeadershipMedia engagement skills: crafting and delivering a public leadership narrative for varied audiences/public interviews (podcast, radio, TV), crisis communication.Leveraging Digital Platforms: reaching, connecting and amplifying with right audience globally. Avoid self-promotion and give value in networks to gain influence and collaboration.Global Advocacy campaigns: partnering with other national and international groups, patient groups, and policy bodies.
